{"id":9750,"date":"2021-01-26T09:35:06","date_gmt":"2021-01-26T08:35:06","guid":{"rendered":"https:\/\/www.mielmartine.fr\/?p=9750"},"modified":"2021-04-30T10:21:53","modified_gmt":"2021-04-30T08:21:53","slug":"miel-martine-dans-enjeux-et-priorites-sur-b-smart","status":"publish","type":"post","link":"https:\/\/www.mielmartine.fr\/fr\/miel-martine-dans-enjeux-et-priorites-sur-b-smart\/","title":{"rendered":"Miel Martine dans Enjeux et Priorit\u00e9s sur B Smart"},"content":{"rendered":"\n<p>Miel Martine a \u00e9t\u00e9 l&#8217;invit\u00e9e de la chaine B Smart. D\u00e9couvrez l&#8217;interview de Michel Pikhanov, Directeur Sales et Marketing chez Miel Martine, par le journaliste Jean-Marc Sylvestre.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class='avia-iframe-wrap'><iframe title=\"Miel Martine dans Enjeux et Priorit\u00e9s sur B Smart : le miel de Provence 100% tra\u00e7able\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/kyEzEgoh6LY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><figcaption>Interview de Michel Pikhanov, Directeur Sales et Marketing chez Miel Martine, par Jean-Marc Sylvestre<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le miel fran\u00e7ais, un miel de plus en plus rare<\/strong><\/h2>\n\n\n\n<p>Le miel 100% fran\u00e7ais devient de plus en plus rare de nos jours. La France a produit 10 000de miel en 2019 sur les 40&nbsp;000 tonnes consomm\u00e9es. En effet, les apiculteurs fran\u00e7ais doivent faire face \u00e0 une concurrence acharn\u00e9e issue de pays \u00e9trangers. Parfois, certains miels import\u00e9s sont m\u00eame frauduleux. La plupart d\u2019entre eux sont utilis\u00e9s dans la production industrielle de biscuits, par exemple. En revanche, les miels dont la qualit\u00e9 est garantie, tels que le Miel Martine, sont destin\u00e9s \u00e0 la commercialisation souvent en \u00e9piceries fines pour une consommation directe du miel. Il est souvent appr\u00e9ci\u00e9s sur les tartines au petit-d\u00e9jeuner. Nos miels sont \u00e9galement utilis\u00e9s par les chefs \u00e9toil\u00e9s pour le plus grand plaisir des gourmets.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La tra\u00e7abilit\u00e9 du miel<\/strong><\/h2>\n\n\n\n<p>Miel Martine est la premi\u00e8re marque de miel tra\u00e7able de France. Gr\u00e2ce \u00e0 la technologie Blockchain, nous permettons \u00e0 nos consommateurs de d\u00e9couvrir le processus de r\u00e9colte de nos miels, de la fleur jusqu\u2019au pot. Pour cela, il faut scanner \u00e0 l\u2019aide de son smartphone un QR code qui appara\u00eet sur chaque pot. Ainsi, le consommateur a acc\u00e8s \u00e0 des informations pr\u00e9cises telles que le lieu de r\u00e9colte du miel, le nom de l\u2019apiculteur qui a r\u00e9colt\u00e9 le miel ainsi que le lieu de la mise en pot. Ce syst\u00e8me moderne et infalsifiable permet d\u2019assurer une totale transparence \u00e0 nos consommateurs sur la fabrication de nos miels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le Ch\u00e2teau La Martinette<\/strong><\/h2>\n\n\n\n<p>Si vous \u00eates curieux de d\u00e9couvrir l\u2019univers apicole de Miel Martine, venez d\u00e9couvrir le ch\u00e2teau  auquel il est rattach\u00e9&nbsp;: le Ch\u00e2teau La Martinette. Dans la boutique situ\u00e9 au chai  vous trouverez toute notre gamme de miels ainsi que le vin du domaine et l&#8217;huile d&#8217;olive. Le ch\u00e2teau est situ\u00e9 pr\u00e8s de Lorgues, en Provence qui se trouve \u00eatre la plus grande r\u00e9gion apicole de France. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mielmartine.fr\/wp-content\/uploads\/2021\/01\/s7h6k3pw-1-1030x687.jpeg\" alt=\"\" class=\"wp-image-9758\" width=\"695\" height=\"463\"\/><\/figure><\/div>\n\n\n\n<p>Pour plus d&#8217;informations sur le Ch\u00e2teau, rendez-vous sur <a href=\"https:\/\/chateaulamartinette.com\">https:\/\/chateaulamartinette.com<\/a> !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miel Martine a \u00e9t\u00e9 l&#8217;invit\u00e9e de la chaine B Smart. D\u00e9couvrez l&#8217;interview de Michel Pikhanov, Directeur Sales et Marketing chez Miel Martine, par le journaliste Jean-Marc Sylvestre. Le miel fran\u00e7ais, un miel de plus en plus rare Le miel 100% fran\u00e7ais devient de plus en plus rare de nos jours. La France a produit 10 [&hellip;]<\/p>\n","protected":false},"author":1903,"featured_media":9761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,63],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Miel Martine dans Enjeux et Priorit\u00e9s sur B Smart - Miel Martine<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l&#039;interview de Michel Pikhanov, Directeur Sales et Marketing chez Miel Martine, par le c\u00e9l\u00e9bre journaliste Jean-Marc Sylvestre.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mielmartine.fr\/fr\/miel-martine-dans-enjeux-et-priorites-sur-b-smart\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miel Martine dans Enjeux et Priorit\u00e9s sur B Smart - Miel Martine\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez l&#039;interview de Michel Pikhanov, Directeur Sales et Marketing chez Miel Martine, par le c\u00e9l\u00e9bre journaliste Jean-Marc Sylvestre.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mielmartine.fr\/fr\/miel-martine-dans-enjeux-et-priorites-sur-b-smart\/\" \/>\n<meta property=\"og:site_name\" content=\"Miel Martine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mielmartine\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-26T08:35:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-30T08:21:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mielmartine.fr\/wp-content\/uploads\/2021\/01\/Capture-decran-2021-01-25-a-15.38.53.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1414\" \/>\n\t<meta property=\"og:image:height\" content=\"786\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mathieu Portet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mathieu Portet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mielmartine.fr\/fr\/miel-martine-dans-enjeux-et-priorites-sur-b-smart\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mielmartine.fr\/fr\/miel-martine-dans-enjeux-et-priorites-sur-b-smart\/\"},\"author\":{\"name\":\"Mathieu Portet\",\"@id\":\"https:\/\/www.mielmartine.fr\/fr\/#\/schema\/person\/244b1564cfc3bd184850aea04226a6b7\"},\"headline\":\"Miel Martine dans Enjeux et Priorit\u00e9s sur B Smart\",\"datePublished\":\"2021-01-26T08:35:06+00:00\",\"dateModified\":\"2021-04-30T08:21:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mielmartine.fr\/fr\/miel-martine-dans-enjeux-et-priorites-sur-b-smart\/\"},\"wordCount\":410,\"publisher\":{\"@id\":\"https:\/\/www.mielmartine.fr\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mielmartine.fr\/fr\/miel-martine-dans-enjeux-et-priorites-sur-b-smart\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mielmartine.fr\/wp-content\/uploads\/2021\/01\/Capture-decran-2021-01-25-a-15.38.53.png\",\"articleSection\":[\"Actualit\u00e9s\",\"Presse\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mielmartine.fr\/fr\/miel-martine-dans-enjeux-et-priorites-sur-b-smart\/\",\"url\":\"https:\/\/www.mielmartine.fr\/fr\/miel-martine-dans-enjeux-et-priorites-sur-b-smart\/\",\"name\":\"Miel Martine dans Enjeux et Priorit\u00e9s sur B Smart - 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